Review
“Absolutely the best exposition of Customer Relationship Management. I can’t think of a better guide to increasing your performance and profits. Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, USA. — Review
Review
“Absolutely the best exposition of Customer Relationship Management. I can’t think of a better guide to increasing your performance and profits.This book belongs on the desk of (more…)









